J.P. MORGAN’s
Transition in Motion
ROLES: Producer / Director
Campaign Metrics: $250,000 Production Budget, 2 Months Pre-Production, 8 Day Shoot, 3 Hero Video and Derivative Cutdowns for various social platforms
Last year, I was tasked with overseeing a program with one of Bloomberg Media Studio’s longtime clients and collaborators, J.P. Morgan. The campaign was designed to highlight several different aspects of their business, beginning with their efforts in transitioning into a more sustainable economy. This was one of the megatrends in the financial sector for the past several years - the investment and development of companies that are aiming to design a more sustainable future. In our first video of the campaign, we spoke to several of J.P. Morgan’s top investors about their strategy in identifying partners who share this vision of the future.
This was a fascinating look into how change is implemented in the business world.
J.P. MORGAN’s
Defining Moments
With the second film in our series with J.P. Morgan, we focused on their historic sponsorships of sporting events around the world. We went to New York City’s Grand Central Station to attend the Squash Championships, Dubai to see the Dubai Duty Free tennis matches, London to catch a Lord’s Cricket Match and the J.P. Morgan Corporiate Challenge 5k, and finally to Queens for the US Open.
Unfortunately, I was not personally able to attend all these incredible international events, but them’s the breaks.
J.P. MORGAN’s
Corporate Challenge
For the last film in our series, we focused on the longstanding tradition of J.P. Morgan’s Corporate Challenge races. These events have been occurring regularly for nearly fifty years, with instances of the run happening in New York City, London, and Frankfurt.
We aimed to focus on the historic angle of the race, highlighting the legacy of sportsmanship and camraderie present at these events.
